Unlike “beautiful,” which follows a defined and harmonious aesthetic, “belo” seeks to connect with your emotions. Belo is not something to be explained rationally—it is felt, admired, and loved.
Imperfeito relates to everything that is original and one-of-a-kind. Copies strive for perfection by reproducing a master mold or prototype. Original and exclusive pieces are perfect in their uniqueness and imperfect by nature, because they are not replicas. They are what they are—because they are not copies.
With this concept at its core, Belo Imperfeito, created by artist Erika Zaunrith, presents handcrafted pieces made with resin, silver, gold, natural stones, and crystals throughout the entire jewelry collection.
The brand was born from a desire for active meditation, a passion for handmade art and accessories, and a refusal to conform to the sameness found in conventional jewelry—where everything looks and feels the same. That monotony inspired Erika to create something new, disruptive, and full of personality.
Each piece is carefully molded by hand in resin and then finished with silver or gold. This process requires dedication, creativity, and inspiration to craft every single item. And it is exactly this level of personal involvement that makes the brand so special.
Belo Imperfeito is loved by those who embrace individuality—people who express their personality through the accessories they wear. It enters people’s hearts and becomes a bold, authentic reflection of lifestyle and identity.
Founded in late 2023, Belo Imperfeito is making its mark in the fashion world through authentic, confident, curious, and creative people—those unafraid to live life to the fullest.
✨ Feel the essence of Belo Imperfeito as you explore our pieces on our website or social media.
❤️ Erika Zaunrith
